"Today, schools must develop the curriculums and assessments to make the change-making mentality universal. They have to understand that this is their criteria for success."

David Brooks, New York Times

The Changemaker


Today, young people are entering a world of constant change.

As technology transforms the economy, the kinds of skills that enable young people to succeed have changed. Today, problem solving, emotional intelligence and character are more valuable than repetitive skills.

At the same time, this generation are growing up in a world of escalating social problems - like rising inequality, ageing populations, and climate change.

Amidst these huge challenges, young people have never had so much appetite to do good in the world. They are more likely to volunteer, and care more about social issues than any other age group – a trend that is transforming the graduate market and the way business works.

This shift is not an anomaly – it’s seismic. The old consensus about how the world should work is broken. Citizens have lost faith in the power of consumerism to make the world a better place – and it is increasingly clear that social purpose will be what drives economic success in the 21st Century.

Welcome to the age of giving a damn.


Too many young people are missing out on quality social action growing up.

Making a difference is no longer a nice to have.


Social action has been proven to develop the critical skills that employers value most - such as empathy, problem solving and team-work.


But currently - less than 39% of young people take part in meaningful social action, and 41% say they would like to get involved but don't know how. 


We urgently need to increase the provision of quality social action between the ages of 5 and 25.


In the 21st Century, social action must become a normal part of growing up for all young people.


This will require a complete transformation of formal and informal education. No single organisation can achieve this alone. 

Educators do not know how to do social action well.

81% of school pupils want their school to do more to help them participate in social action.

The vast majority of social action takes place outside of school - in youth groups, places of worship, and charities. 


We need to make it much easier for enablers in any setting to access good practice - either by finding great projects and programmes in their area, or learning how to support young people's change-making activity better.

We want to make social action a mainstream activity for young people growing up

Join our movement today.


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