Joining our Trustee Board, Peter is the Director of Innovation at GoodBrand.
Peter Askew is the Director of Innovation at GoodBrand, a certified B corporation who track their own social impact, and pursue impact-led innovation through helping businesses combine commercial and social value creation. He has been working there for 10 years to demonstrate the case for change, provoke and inspire the right kinds of clients and scale GoodBrand’s approach to make it more accessible to visionary brand owners. He has designed and delivered new models to help change maker organisations compete and win, sustainably. Prior to Generation Change, Peter was also a trustee for seven years for the Royal Voluntary Service, who support and enable older people to live fulfilled and independent lives.