News | Aug 25 2017

Livity founder Sam Conniff becomes our new Chair

We are excited to announce the appointment of Sam Conniff, co-founder of youth-led creative network Livity, as our new Chair.

Sam Conniff takes over from the existing co-chairs and co-founders of Generation Change, Rob Wilson and Sophie Livingstone, and joins the Board to lead our next steps as we launch our Impact Accelerator later this year.

For more information on the Impact Accelerator, please click here.

Conniff, who joins this month, brings more than 20 years experience gained at the helm of leading youth organisations including Livity, which he co-founded in 2001 and which now works with some of the UK’s biggest brands and businesses including Google, Sony, Netflix, PlayStation, the BBC, and Cancer Research UK, and Don’t Panic which he co-founded when he was just 21. Livity won the Queen’s Award for Enterprise in Innovation in 2012, with David Cameron personally nominating Livity for a Big Society Award, and was most recently named one of City AM’s 100 fastest-growing companies in its Leap 100.

Sophie Livingstone, Co-Founder of Generation Change and Chief Executive of City Year UK, said:

“We are thrilled to have Sam join as the new Chair of the Board. In just four years, Generation Change has built a powerful partnership and developed exciting new forms of collaboration for organisations who help young people lead social change. We have big ambitions for taking this forward to power the growing youth social action movement, and I have no doubt that Sam is the right person to lead our next steps as we do that.”

Rob Wilson, Co-Founder of Generation Change and Chief Executive of beer company and social enterprise Toast, said:

“Sam is a fantastic social entrepreneur and has spent newly two decades working in the service of young people. At Livity, he has been at the intersection of youth organisations and commercial business for the last 16 years - an organisation that has unique insight to young people’s motivations and interests. He is the ideal person to guide the next stage of our collaboration at Generation Change.”

Sam said:

“I have a deep belief in Generation Change, which shares its vision and mission with Livity: to help young people to change the world. The UK is witnessing a generation of young people unlike any other before them in their desire to help others. Generation Change has united some of the best examples of this desire being harnessed into positive action that transforms lives. But to make these experiences a normal part of growing up in the UK will require an uncommon commitment to collaboration, which is what Generation Change has been able to achieve”

Sam Conniff will remain on the board of Livity, and will continue to focus on driving opportunities for growth for the business in his additional role as Chief Purpose Officer. He jointly stepped down as CEO of Livity in 2017 alongside its other co-founder Michelle Morgan, with the pair naming Alex Goat as Livity’s new CEO.

Livingstone will continue to serve on the board as a trustee, while Rob Wilson will step down entirely to focus on his social business.


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