About Us

Generation Change is a movement to promote high quality youth social action programmes.

We are founded and led by an independent partnership of charities that together help over 600,000 young people each year to take part in social action. Our shared mission is to transform the status of social action in society. We do this by empowering youth programmes to evidence and improve their impact on young volunteers and the causes they address. Read about our approach to impact.

Our Mission

The Changemaker Generation

This is the first generation expected to be poorer than their parents. Young people today are growing up in a rapidly changing economy, and a society experiencing rising levels of inequality and social division.

Over 850,000 young people in the UK are currently not in education, employment or training. With the nature of work changing more rapidly than our education system, we risk creating a lost generation, for whom the transition to adulthood is defined by poor preparation for the world of work and increased levels of anxiety and isolation.

And yet, Young people today have never had so much appetite to do good in the world. They are more likely to volunteer, and they care more about social issues than any other generation before them – a trend that is already transforming graduate recruitment and the way that brands seek to engage them as customers.

This shift is not an anomaly – it’s seismic. The old consensus about how the world should work is broken. Citizens have lost faith in the power of consumerism to make the world a better place – and it is increasingly clear that social purpose will be what drives economic success in the 21stCentury.

And thank goodness, because the world young people are inheriting is in bad shape. This generation will come of age in a world defined by rising inequality, a deepening crisis of social isolation and loneliness, and the threats of climate change, technological disruption, and economic change.

Solving these challenges is where all of the most rewarding jobs and new business will come from in the coming decades. This means we will fail our young people if we do not equip them with change-making skills from an early age. The ability to make a positive difference in the world is no longer a nice to have. We need all young people to be given high quality experiences of taking part in social action. It’s a necessity.

Our Vision

We believe the UK should be tapping into this generation’s desire to do good by giving every young person a high quality opportunity to address social need in the places where they live.

By doing so, we could mobilise an untapped resource for tackling the problems our communities face in the here and now. And at the same time we can support young people to thrive and develop the skills they will need as adults.

In the UK, hundreds of charities and social enterprises seek to recruit young people into social action and support them to make an impact. These programmes can start as young as the age of 5 and span all the way up until 25 and into adulthood. They happen inside and outside of school or college.

Our vision is for social action to be woven into every stage of growing up in the UK as a high status activity recognised and valued by colleges, universities, and employers. None of us can make this vision happen on our own - that's why we have to work together to create an entire generation of changemakers, activists and social leaders.

Our Approach

Generation Change was created out of a recognition that, when delivered well, youth social action can transform the lives of those who take part. But it has been difficult to define what good looks like.

Working with research and delivery partners, we have created a rigorous impact framework to help us define and identify best practice in youth social action. This will help us to encourage best practice and recognise the programmes that are really making the greatest impact for young people and communities.

Certified Impact Partners of Generation Change have committed to applying this framework to their programmes. Here are some of the key principles:

Double benefit

Our Impact Partners seek to create a "double benefit" -
they offer activities that create positive outcomes for both the young person taking part, and the community, cause or issue that they give their time to. Generation Change is solely focused on social action activities that make a significant difference in both cases.

Evidence led

Impact Partners are committed to capturing evidence about their outcomes in order to know whether or not their activities are making a difference. Generation Change believes that we have to live up to the promise we make to young people when they choose to take part in social action - that they can really make a difference - by being serious about understanding our impact.

Improving, rather than proving

Our Impact partners have found that being evidence-led can sometimes create a culture of trying to "prove" success, without really reflecting on what the evidence tells us. We believe that using evidence well requires a process of continual testing, learning and improving over time.

Iterative

Impact Partners know that “quality” means always looking to improve, not resting on your laurels. We believe that the best social action programmes will always strive to enhance what they do by learning from what worked and what didn’t.

Impact at scale

Our Impact Partners know that what makes a difference on a small scale might not have the same effect when done by large numbers of people - it might be hard to replicate, or the activities might rely heavily on the skills and passion of the people most affected. We believe that social action programmes needs to consider factors of scale, and seek to reach large numbers of people over time.

Our Team

David Reed

Director,

Generation Change

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Tasha Unwin

Development Associate,

Generation Change

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Sophie Morbey

Netwok Coordinator,

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Rachel Smith

Product Manager of Horizon,

Generation Change

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Sonia Sodha

Strategy Advisor,

Generation Change

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Sam Connifff

Chair of Generation Change,

Co-Founder, Livity

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Sophie Livingstone

Trustee of Generation Change,

Chief Executive of City Year UK

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Tessy Ojo

Trustee of Generation Change,

CEO at the Diana Award

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Jennie Butterworth

Trustee of Generation Change,

CEO of Envision

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Michael Lynas

Trustee of Generation Change,

CEO of The NCS Trust

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Peter Askew

Trustee of Generation Change,

Director of Innovation for GoodBrand

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Tim Hobbs

Director of the Service Design Lab,

Dartington Social Research Unit

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Keira Lowther

Service Design Specialist,

Dartington Social Research Unit

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Hannah Istead

Service Design Specialist,

Dartington Social Research Unit

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David Reed

Director,

Generation Change

David Reed is our Director, having helped to incubate the organisation since 2013. As Director, David's role is to oversee the implementation of our partnership strategy, and to support the overall development of Generation Change, both as a collaborative movement of partners, and as an independent charity. Prior to Generation Change, David worked in Sure Start, developing local children's services, and graduated from the University of Warwick with first class honours in English. Whilst at Warwick he co-founded Warwick Hub, a branch of the national charity Student Hubs, and volunteered as Projects Manager, supporting student social action projects and campaigns. He was also the Campaigns Coordinator for his Students’ Union, and organised the first student-led conference on higher education. He has written for the Times, the Times Higher Education supplement, the Guardian, and the Huffington Post. ,

Tasha Unwin

Development Associate,

Generation Change

Tasha is a Development Associate for Generation Change, working part time managing projects and developing our internal systems. In her day job she is Community Manager at Worthwhile, where she leads on graduate recruitment and support for the Worthwhile Graduate Scheme. Prior to this Tasha graduated from the University of Southampton, with a first class honours in English. Whilst there she led the student committee at the Southampton Branch of Student Hubs, co-founding their first student-led volunteer programme, Schools Plus. ,

Sophie Morbey

Netwok Coordinator,

Sophie has recently joined the organisation as our Network Coordinator. She is responsible for helping deliver a programme of events, training and consultancy that seeks to build our membership network of social action professionals. Prior to Generation Change, Sophie graduated from Warwick University with a First Class Honours in Politics and International Relations. Whilst there, she co-founded RAWKUS, a group that benefits numerous local charities through tackling food waste and poverty across the campus and local community. She also participated in the Warwick Monash Alliance, and interned for Amnesty International Australia for 12 months, helping coordinate the Write for Rights, Syria, and Community is Everything campaign in the Victoria Region.
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Rachel Smith

Product Manager of Horizon,

Generation Change

Rachel is working with us to help develop Horizon as a one-stop data platform for youth social action data, and is leading the design and user validation of new features for the website. She has extensive production management experience, delivering large scale digital projects and leading teams in local authority, charity and commercial settings. Currently a freelancer, her previous roles include being a UX Designer for BAFTA, Digital Products Manager at the Pensions Regulator, and the Lead Designer at Epic Group. ,

Sonia Sodha

Strategy Advisor,

Generation Change

Sonia Sodha is Strategic Adviser to Generation Change, and has helped guide our overall strategy, and the development of key initiatives for achieving systems change in the sector. Sonia is the Chief Leader Writer for the Observer, a policy consultant and freelance journalist. She has produced Radio 4 Analysis programmes, and regularly appears as a commentator on Sky News. She is a former head of public services and consumer rights policy at Which?, the Consumers’ Association, where she led their work on public services. Prior to this, she was a Senior Policy Adviser to Rt Hon Ed Miliband MP, the Leader of the Opposition. She has also worked as Head of Policy and Strategy at the Dartington Social Research Unit and led programmes of work on public services, education, children and families at the think tanks Demos and the Institute for Public Policy Research. Sonia is a Trustee of the youth charity City Year and Vice Chair of Governors at Griffin Primary School in Wandsworth.,

Sam Connifff

Chair of Generation Change,

Co-Founder, Livity

Co-founder and joint CEO for 16 years of youth-led creative network Livity, Sam has recently taken a step back from the hands-on running of Livity, becoming its Chief Purpose Officer, focused on growing opportunities for social impact across the organisation.

Sam is an influential figure in the fields of marketing and social enterprise, making regular media appearances on The Politics Show, Sky News, Financial Times, and Radio 4. Sam has been acknowledged as one of the Top 5 of 50 New Radicals by The Observer and was awarded the Ernst & Young Social Entrepreneur of the year Award.

Sam is a trustee for the Ernst & Young Foundation, and sits on the board for NESTA and The Cabinet Office’s £15m Social Action and Innovation investment fund. He is also mentor to dozens of young entrepreneurs. Sam’s first book, ‘Be more pirate: a 21st Century survival guide for young leaders’, is due to be published in March 2018.,

Sophie Livingstone

Trustee of Generation Change,

Chief Executive of City Year UK

Sophie co-founded Generation Change in 2013 and has led the organisation as its Co-Chair since then. In this role she has represented the youth social action sector on the Steering Committee of HRH Prince of Wales’ #iwill campaign.

Sophie has been the Chief Executive of City Year UK since November 2009, when the organisation was first set up in London – during which time she has overseen its incubation in the UK and expansion to the West Midlands and Greater Manchester. While she was Deputy Chief Executive of the Private Equity Foundation, Sophie was introduced to City Year and led efforts to bring the organisation to the UK, raising initial funding and building a range of stakeholder support for City Year’s model of full time service.
In July 2011, Sophie was named in Management Today’s ’35 women under 35 list’ and in 2016 received the Mayor’s Fund for London Individual Award for ‘outstanding achievement and lasting impact in tackling the skills and employment agenda for young Londoners from disadvantaged backgrounds’. She was recently listed in the Debrett’s 500 List of top Philanthropists and Activists.,

Tessy Ojo

Trustee of Generation Change,

CEO at the Diana Award

Tessy Ojo is the Chief Executive of The Diana Award – the only charity that bears the name of Diana, Princess of Wales. The charity benefits from the support of The Royal Highnesses, Prince William and Prince Harry, as well as the UK Prime Minister as a Patron.

Tessy is an inspirational speaker and regularly consults and comments on issues around youth participation, charity growth, diversity, women in leadership and other social issues affecting young people. Prior to joining The Diana Award, Tessy worked in the corporate sector for over 10 years and helped to implement the robust operational planning systems for IBM UK, Borders UK and more.

Today, alongside leading The Diana Award, Tessy is on the boards of two charities and sits on the governing board of a chain of academies in London. Tessy is a recipient of various Awards recognizing her outstanding contribution to the wellbeing of young people including an Excellence Award from Eva Longoria’s Global Gift Foundation. ,

Jennie Butterworth

Trustee of Generation Change,

CEO of Envision

Jennie is a co-founder of Generation Change and Chief Executive of the charity Envision. In a ‘previous life’ Jennie was a Director of Policy and Public Affairs for a large national youth charity, Fairbridge, and has led on a wide range of policy issues seeking to benefit the most disadvantaged young people in our society. Jennie was on the original group convened by David Cameron to develop the concept of a National Citizen Service.

Prior to this, Jennie had 12 years experience of working in alternative education. She previously developed a programme to engage pupils from 50 schools in setting up community orchards, and secured over £1 million to get it started. She has also led several in-school youth empowerment programmes, including a £6 million project to enable young people to enhance their school grounds.

Jennie has a wider experience of community volunteering. Her recruitment campaign to revitalise the image of volunteering for Women’s Voluntary Service won the Institute of Public Relations Sword of Excellence (the first time it was awarded to a charity against stiff competition from the commercial sector).,

Michael Lynas

Trustee of Generation Change,

CEO of The NCS Trust

Michael Lynas is Chief Executive of the NCS Trust, the independent body that delivers National Citizen Service (NCS). Michael joined NCS in 2013 from 10 Downing Street where he led on the establishment of National Citizen Service within government.

Michael spent two and a half years as Senior Policy Advisor to the Prime Minister and Deputy Prime Minister where his main work was on civil society, culture and philanthropy. In addition to introducing National Citizen Service, during his time at No.10 he also focussed on increasing rates of giving time and money by making volunteering more engaging and exploiting new technologies; growing levels of social investment including through the world’s first social investment bank, Big Society Capital; and increasing engagement and social capital in local neighbourhoods. He also co-ordinated No.10’s Olympic 2012 policy work.

Michael has previously worked as a strategy consultant for Bain and Company. He has an MA in politics from Cambridge University, and a Masters in Public Policy from the Kennedy School at Harvard.,

Peter Askew

Trustee of Generation Change,

Director of Innovation for GoodBrand

Peter Askew is the Director of Innovation at GoodBrand, a certified B corporation who track their own social impact, and pursue impact-led innovation through helping businesses combine commercial and social value creation.

He has been working there for 10 years to demonstrate the case for change, provoke and inspire the right kinds of clients and scale GoodBrand’s approach to make it more accessible to visionary brand owners. He has designed and delivered new models to help change maker organisations compete and win, sustainably.

Prior to Generation Change, Peter was also a trustee for seven years for the Royal Voluntary Service, who support and enable older people to live fulfilled and independent lives.,

Tim Hobbs

Director of the Service Design Lab,

Dartington Social Research Unit

Tim has spent over a decade working with numerous public systems, charities and foundations to help shape a series of bold investments and experiments designed to improve child outcomes. He is passionate about fusing science-based and user-centred design approaches to system reform and service design. Tim joined the Dartington Social Research Unit as a researcher in 2004, later becoming Head of Data and Analytics. He was appointed as the first Director of the Dartington Service Design Lab in April 2017. He is a 2016 Clore Social Fellow.,

Keira Lowther

Service Design Specialist,

Dartington Social Research Unit

Keira led the research and validation of Generation Change's pilot programme to develop the Impact Accelerator, where she worked closely with our 6 pilot organisations to guide the improvement of the service design. Keira joined the Dartington Social Research Unit after completing a PhD in HIV and Palliative care in Kings College London, where she won the Elsevier award for outstanding doctoral thesis. She holds a BSc in Nursing Science and a Masters in Public Health Nutrition. She previously worked as a paediatric nurse in the NHS in London and internationally as a nurse-nutritionist for Action Against Hunger.,

Hannah Istead

Service Design Specialist,

Dartington Social Research Unit

Hannah joined the Dartington Service Design Lab in 2018, after working as a Clinical Psychologist, delivering therapeutic training, teaching and leading a peer - parenting intervention across the borough of Camden. She also worked closely with the London and South East collaborative to design and deliver training to children and young people (CYP) wellbeing practitioners, as part of the CYP Improving Access to Psychological Therapy Healthcare transformation. She holds a doctorate in Clinical Psychology (DClinPsy) and a Masters in mental health service research from the Institute of Psychiatry. She previously worked as a Clinical Psychologist in the NHS, working mostly in Children and Adolescent Mental health services (CAMHS) and Adult Crisis andInpatient services. Her principle interest is in trying to work out how to create services that are experienced by children and young people as helpful and accessible. She has a specialist interest in community approaches, systemic ideas and culturally sensitive approaches to mental health difficulties in young adults and families.,

FAQs

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Where We Are

Generation Change
58-62 White Lion Street
,
London,N1 9PP

Contact us

Get in touch to ask us a question, find out more, or apply to become an accredited Generation Change Impact Partner.